The Media Crunch
Taking a Bite of Entertainment….Daily

Avatar Returns?

With its wildly successful theatrical run nearing its end, will Avatar be re-released in the summer? Possibly. At a Gabelli & Co investor’s conference IMAX CEO Richard Gelfond said that Cameron had about 40 minutes of additional material that didn’t make the theatrical cut. He also predicted a rerelease, which he said probably would occur in the fall. Seeing as how the film has long been a sell-out at Imax theaters across the world, this wouldn’t be too surprising. To date Avatar is the highest grossing film of all time with around $2.6 billion worldwide. The 2-D release of the movie on DVD is set for Earth day next month on April 22’nd.

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